Copywriting has been the center of my entire professional career for over a decade, and because of it, I’ve had the opportunity to write for a variety of industries and products—from food and beverage to menstrual health to beauty and skincare, and even to AI translation.

When you’re constantly taking on the voice of others, you start to forget what you sound like. And that’s exactly what happened to me: I lost my voice, and with it, my creative sparkle.

During a career break in 2024, determined to have a creative outlet once again, I started sharing personal stories of language learning, my perpetual state of culture shock as an American in Germany, and general musings about life.

And that’s when I realized my voice was still there, but instead of sharing it in writing, it was now getting posted online, sometimes for millions to see, in the form of short-form video content. I challenged myself to reach 10K followers before the end of the year, and I was able to do so within 5 months of starting my account.

I not only got to know how the algorithms worked, but also how to be myself again. That’s when I realized that being authentic didn’t require me to sound like someone else; it just required me to be me.

Through rediscovering this new way of self-expression, I’ve reentered the world of content and copy with a refreshed sense of purpose: to help people and brands find their authentic voice, either on-camera or through writing copy that is creative, fun, and most importantly, represents them.

If you’re at all feeling stuck in the way you communicate, have lost your voice in all the noise of online content, or just need someone to keep you accountable, then I would love to be the one to help you find your unique voice once again.